THOUGHTS & WHAT NOTS

Magic Maker Ariana Franco Magic Maker Ariana Franco

Launching: APxLV

I’m back! The last 3 weeks have been so full! Somewhere between working on this company full time, moving my entire life, and completing a small installation for collaboration with Alex of Luma Visual from Orlando, FL; Jared and I have managed to get our new home in somewhat order. We are adjusting to life in Miami and although this is one of the most important things we’ve done for and in our life thus far life doesn’t stop for us. 

The official move on July 3rd went as well as I could have expected. We had so much help from loving friends and family. We successfully moved my workshop, Jared’s production studio and all of our personal belongings over 100 miles across the state. This is the second time I’ve moved cities in 3 years and before that I was fairly stationary for 10. I am adjusting to my new space much more quickly than I had expected, which is a total blessing. That leads me to tell you all about the collaboration with Alex, a computer graphic artist and video projection mapper. 

Alex and I met in June. Jared introduced us after having a conversation with him. Jared knew right away what each of us do as artist could make magic combined. We hit it off immediately and I asked him within the first 45 minutes of talking if he would be interested in collaborating and/or going into business together. From the initial conversation we began having weekly phone calls, and shared google docs of ideas. Exchanging information from a distance. I did not completely understand his craft but I knew introducing innovative technology to my handmade sculptures would surly be interesting. Alchemist Productions x Luma Visual was born. Alex really loves the way I build forms, and currently use velvet. These are two major themes he suggested for our project. I started building hexagons and stacking them, his response was positive, so I continued making 60 of them to produce 3 columns. 

As our conversation continued he suggested a ribbon form, I knew it needed to be velvet. I mentally processed my plan of action for construction, making drawings and completed the 8” hexagons structures. Then I had to stop working and start packing. I was so excited about this project that it was extremely difficult to press the pause button, but necessary as the moving timeframe crept up on me. Then he tells me there is an annual event by Creative City Projects in Orlando called “IMMERSE”, he forwarded me the website and artist application. We are a great fit for this particular project and plot twist! The application is due July 16…TODAY, like right now. Life is funny like that. We immediately scheduled for the installation to be ready for projection this past Friday, time to hustle! 

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I spent the better part of 3 days last week, painting the hexagons, texturizing and painting the backdrop, and building the ribbon form. All while having our first house guest, managing the rest of my life, and no internet. This is my happy place, this is where the magic happens. The installation was staged by the time Alex walked through the door on Friday at 4pm. Ready for him to set up his projector and computer to layer color and movement onto my forms. Until we realized we needed more space between the physical installation and the projector. So we moved the room around and the installation to a different wall. Then we had it! The right orientation for our first collaboration. 

Alex jumped right in. I admire this. He was so excited about the details of the forms, the textures I produced, and the soft nature of the whites and creams. He began drawing the silhouettes on the computer, masking out each form individually. I watched in excitement. Like I said before I really had no idea what his process took from a skill and craft standpoint, I just knew it was going to be interesting. He worked for several hours before we needed to get some sleep and be ready to have a complete collaborative installation by Saturday night for the IMMERSE submission. We were up and working bright and early yesterday morning finishing the mapping, and playing with different projection textures, color, and motion graphics. We needed it to be dark to record video and get the full effect. We took a long and necessary break, relaxing, eating, and filling out the application proposal details. 

As soon as it was dark in the room, we began sorting through footage, and images. Pairing and placing color theory, textures, and movement onto my static forms. Art magic in every way. We recorded each combination we liked, making decisions as a team. This is a beautiful experience. I’ve collaboratively worked with people in the past but not to this level. This project has pushed the art I construct further and Alex says it has done the same for him. The experimentation and exploration of my sculptural installation with his projections have collided in a way I didn’t know was possible. We completed our submission to IMMERSE last night at 11pm. We made it happen on a tight timeframe, little budget, and a lot of hard work. I’m thrilled to share this with everyone and from this experience we have conceptualized more projects for the future. Imagine with funding, more space, and some time what we can accomplish. We are officially for hire! Check out our test/submission video here!

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Magic Maker, Inspiration Ariana Franco Magic Maker, Inspiration Ariana Franco

Undivided Attention

It has been 30 whole days since I left my 6a-3p to give undivided attention to my personal art practice and Alchemist Productions. Over the last month I have been busy, making progress and truly living my why. Here are a few real entrepreneur moments and art thoughts for you. You know I love coffee and I figured I could have it whenever I wanted because the accountability of showing up somewhere is completely and solely on me. Well, that resulted in me staying up until 2 am like I did in my 20s and then not being able to get up in the morning until 9 o’clock, which is late for me. Understanding my personal boundaries has been eye opening. 

Every part of my daily routine has changed, except where I make art everyday. At some point I’ll dedicate a post to the idea of rituals. But for this one I want to talk about where and how I’ve been spending my time. My lifestyle has shifted towards what I need to do to directly support my personal objectives, not the objectives of someone or something else. That might sound a little selfish. I believe the best way for me to grow as an entrepreneur and artist is to clear away things that I can no longer serve and no longer serve me. I started making, taking from older sketches of things I've been wanting to construct, and just doing it. 

This is the beginning of creating content to contribute to others and develop content based on my personal practice. I’ve been having meaningful and constructive conversations with other creatives that believe and support the same core values and ethics as me. Its a beautiful thing when you start to find your truth and your tribe. Jared and I finalized the details on our move to Miami. This is both exciting and terrifying. I am excited because I know the arts community is vibrant and welcoming. I am excited to build relationships with people who have the same values of art and life. I am excited to contribute through the work I do with Alchemist. I’m scared because its something new, and different. The culture is one that will take some time for me to get to know. The best part is that I know I’m more than ready to take on the magic city. I just hope it's ready for this Magic Maker. 

In our culture, imitation-based experience dominates reality-based experience. I find this an awful thing. But there are artists who know from the bottom of their souls that art is about the experience of reality. The reason we have art is because you can’t get a real experience from the world.
— Richard Tuttle

I may sound a bit like a pollyanna but I do believe that you get back what you put out into the world. I will continue to put out the positive ideas and attract the people who relate with those ethics. I am an optimistic artist and I don't think there is anything wrong with that. Being optimistic has served me both mentally and spiritually. Without it I don't make the best work I know I can and I don't give myself the opportunity to overcome fear. These next 3 weeks are very full. My undivided attention is going to shift again as I tie loose ends with the current pieces I am making, moving, and continuing to develop relationships where I can serve communities I believe in. This adventure is about experience. Its about making the art that challenges how we perceive the world around us. Its my experience that I want to continue to show the world and thats what makes it art. 

The next blog post will be getting to know other people who contribute to their communities. Keep your eyes and ears open! Its getting real.

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