THOUGHTS & WHAT NOTS

Magic Maker Ariana Franco Magic Maker Ariana Franco

Launching: APxLV

I’m back! The last 3 weeks have been so full! Somewhere between working on this company full time, moving my entire life, and completing a small installation for collaboration with Alex of Luma Visual from Orlando, FL; Jared and I have managed to get our new home in somewhat order. We are adjusting to life in Miami and although this is one of the most important things we’ve done for and in our life thus far life doesn’t stop for us. 

The official move on July 3rd went as well as I could have expected. We had so much help from loving friends and family. We successfully moved my workshop, Jared’s production studio and all of our personal belongings over 100 miles across the state. This is the second time I’ve moved cities in 3 years and before that I was fairly stationary for 10. I am adjusting to my new space much more quickly than I had expected, which is a total blessing. That leads me to tell you all about the collaboration with Alex, a computer graphic artist and video projection mapper. 

Alex and I met in June. Jared introduced us after having a conversation with him. Jared knew right away what each of us do as artist could make magic combined. We hit it off immediately and I asked him within the first 45 minutes of talking if he would be interested in collaborating and/or going into business together. From the initial conversation we began having weekly phone calls, and shared google docs of ideas. Exchanging information from a distance. I did not completely understand his craft but I knew introducing innovative technology to my handmade sculptures would surly be interesting. Alchemist Productions x Luma Visual was born. Alex really loves the way I build forms, and currently use velvet. These are two major themes he suggested for our project. I started building hexagons and stacking them, his response was positive, so I continued making 60 of them to produce 3 columns. 

As our conversation continued he suggested a ribbon form, I knew it needed to be velvet. I mentally processed my plan of action for construction, making drawings and completed the 8” hexagons structures. Then I had to stop working and start packing. I was so excited about this project that it was extremely difficult to press the pause button, but necessary as the moving timeframe crept up on me. Then he tells me there is an annual event by Creative City Projects in Orlando called “IMMERSE”, he forwarded me the website and artist application. We are a great fit for this particular project and plot twist! The application is due July 16…TODAY, like right now. Life is funny like that. We immediately scheduled for the installation to be ready for projection this past Friday, time to hustle! 

image2.jpeg

I spent the better part of 3 days last week, painting the hexagons, texturizing and painting the backdrop, and building the ribbon form. All while having our first house guest, managing the rest of my life, and no internet. This is my happy place, this is where the magic happens. The installation was staged by the time Alex walked through the door on Friday at 4pm. Ready for him to set up his projector and computer to layer color and movement onto my forms. Until we realized we needed more space between the physical installation and the projector. So we moved the room around and the installation to a different wall. Then we had it! The right orientation for our first collaboration. 

Alex jumped right in. I admire this. He was so excited about the details of the forms, the textures I produced, and the soft nature of the whites and creams. He began drawing the silhouettes on the computer, masking out each form individually. I watched in excitement. Like I said before I really had no idea what his process took from a skill and craft standpoint, I just knew it was going to be interesting. He worked for several hours before we needed to get some sleep and be ready to have a complete collaborative installation by Saturday night for the IMMERSE submission. We were up and working bright and early yesterday morning finishing the mapping, and playing with different projection textures, color, and motion graphics. We needed it to be dark to record video and get the full effect. We took a long and necessary break, relaxing, eating, and filling out the application proposal details. 

As soon as it was dark in the room, we began sorting through footage, and images. Pairing and placing color theory, textures, and movement onto my static forms. Art magic in every way. We recorded each combination we liked, making decisions as a team. This is a beautiful experience. I’ve collaboratively worked with people in the past but not to this level. This project has pushed the art I construct further and Alex says it has done the same for him. The experimentation and exploration of my sculptural installation with his projections have collided in a way I didn’t know was possible. We completed our submission to IMMERSE last night at 11pm. We made it happen on a tight timeframe, little budget, and a lot of hard work. I’m thrilled to share this with everyone and from this experience we have conceptualized more projects for the future. Imagine with funding, more space, and some time what we can accomplish. We are officially for hire! Check out our test/submission video here!

Read More
Magic Maker Ariana Franco Magic Maker Ariana Franco

Making Connections: Support Local FL

I sit here surrounded by half filled brown corrugated cardboard boxes. The dining room table is stacked with framed photographs, clocks, and a crystal ball. My bookshelf is empty. The walls are bare. My coffee is warm, and my heart is full. If you know me personally then you know a few major things that I hold dear; 1. coffee 2. working together for the greater good of our society and culture; community and 3. the preservation and elevation of ethics and morality. Let’s get right into it. I’ve said it time and time again, community is what builds and grows the cultural experience of an environment. It is typically an underlining theme in my blog. I talk about it a lot. After living in Sarasota for 10 years watching that city grow, being part of an art collective with the mission to share contemporary visual art with the community and continuously supporting small local businesses. They have always supported me right back. The last 3 years have really shown me what I stand for as a person and artist. It’s what makes me more authentic. My truth. And one of the many reasons I am so attracted to Miami. I have attended Miami Art Basel since 2004. I have watched, from a distance, the city grow and realign itself with what matters the most. Becoming a hub for creative entrepreneurs and pushing the boundaries of how people interact with businesses and artists. Support Local is the brand in front of the movement carrying that mission for Miami. 

I was able to catch up with Janel from Support Local FL. Janel is the liaison for the brand. She oversees the partnerships, manages the social accounts, and on-boards new businesses. I am so grateful for the opportunity to connect with her over the phone and really dig into what Support Local stands for and how it operates. The mission is clear. Build relationships and support collaboration. Janel said it beautifully “transform the process of opening businesses in Miami”. Janel gets to know the brands and builds the direct relationships with each founder and their mission. She mentioned that they have always worked with makers and businesses, through the parent company Prism Creative Group, an agency dedicated to elevate culture in Miami, and from that sprung Support Local. Support Local is the platform that provides a curated directory of local businesses, taking action and alleviating pain and pressure of starting a business in the Miami area, and how to find the treasures. 

Janel, Chief Social Alchemist for Prism Creative Group and Liaison for Support Local FL

Janel, Chief Social Alchemist for Prism Creative Group and Liaison for Support Local FL

Support Local is mindful of the brands it supports, obviously it must be local, and SLFL takes the time to get to know the story behind the business as well as the product. Support Local stands with the brands it represents, they too are a small business. They understand the pain points for new small businesses and makers alike. They are currently connecting on a project with the City of Miami that is going to take work and time to scale but it’s incredible that its happening. The relationships are being built. Through the SLFL website businesses are able to showcase their brands becoming a resource for anyone visiting and living in Miami. Through the website you can find an array of fresh visionary companies. There are hotels, restaurants, coffee shops, a variety of makers, markets, and coworking spaces. By dropping the Support Local name at the business you can unlock a perk, which is listed with the company on the website. This perk is a driving force, it’s the connection point between the businesses that are bred in Miami with the people searching and wandering for the best coffee, yes I went right for the coffee. 

Another part of the Support Local mission is to connect the businesses to each other. This is where support meets collaboration meets better business and more opportunities. The first event they did was themed for this, meet and greet style with consumer interaction. The second event which happened in June was themed “Collaboration”. At the most recent event, Support Local had a collaboration board, one side it said “What do I need?” and the other “What do I want?”. The attendees were able to share their information and Janel is the business to business match maker, making the connections, forming the partnerships. Pairing together the makers, graphic designers, market gurus with different local companies, creating the opportunity to utilize the talent that makes the community vibrant and healthy.  She also mentioned that these themed events are going to keep happening. The next event is scheduled for July 19 at Made at The Citadel themed “Creativity”. All are welcome and you’ll be able to find me there; supporting, connecting, collaborating and being creative.

Photography Credit Mac's Pub

Photography Credit Mac's Pub

I gush over all of this. My demeanor has transitioned from stressed about moving to pack faster.  It’s so much of what I’ve been craving for the last 3 years all rolled up into this beautiful dusty seashell pink with black, teal, and chartreuse accented website with an authentic mission. Adorned with the tribe I’m looking for, believing in the same things I believe. Creating and driving a community that works together for the greater good of the society and culture, preserving and elevating the ethic and morality. Being authentic. Although the movement is currently based in Miami the goal is expand throughout the state. If you believe what we believe, I encourage you to check out the curated directory of local businesses next time you are in Miami, grab a coffee, head to a museum, enjoy the culture, and give back to the people that create the experience. 

Read More