THOUGHTS & WHAT NOTS
My 4 P's: Product
Most of the time when I think of a product I think of a physical item that is pre-made and then sold. For me that is not always the case. My work seesaws between service and products. My product is always art, no matter what way you push it. When I first started writing about “My 4 P’s” in mid-2018 I was convinced that my product was ONLY an outline of services. I have come to find out through a series of consulting experiences and commissioned projects that I do both. I have some services and the end result is a product of art. The best example I have and one that speaks to my mission is when I create window and interior displays, and also merchandise a store.
Between planning and finding a process for each service and production of a product there is a lot of work that has to be done in order to create the actual product or successfully execute a service. My 3rd P, product, is the get your hands dirty part of the business. Without a product all you have is inspiration, an idea, and creativity. What you don’t have is the technical expression and reality of something useful for others. In other words, you don’t really have shit.
What I mean by this is that anyone, everyone has ideas, can be creative and have inspiration. The imagination to do or create something. It’s not until you are willing and able to roll up your sleeves and actually produce or in services terms, work with another person and be the solution to a problem that you have actually moved from the planning and process side of things into a product that reaches people.
For me, and I’m sure you are getting the gist of things, I like to talk about myself and my experiences here. I have projects where planning and process is a product that I get paid to do before an installation happens. When I am approached with a truly fantastic project that needs a lot of work up front in order to create the best possible product I start with the planning and process as a product to ensure that I am able to fulfill the needs of the client. Once that planning has been approved I move into the product phase. I begin production, getting my hands dirty, and creating things that no one but me can create because through the planning and processing phases I have put myself into the project. The ideas are authentically mine and no matter where I have pulled inspiration from, the production is my hands, thus making it unique.
At the beginning of 2020 I really got honest with myself when it came to what I do and how I do it. I have fumbled around knowing that I make art, in so way different ways. From retail displays and merchandising to brand development, logos, content curation for social media, and being an consultant for businesses and project management. Trying to put a label on each project so that you, the people, can understand my services and products has been a challenge. At the end of the day, it’s all a form of creativity and art.
Strike: Like a Match
Every once in a while there are striking moments of inspiration. Has this happened to you? Why does it happen when you least expect it? Has it happened during a moment in time that seemed to be inconvenient? That is exactly what I was feeling at 6:53 pm on Saturday evening. For whatever reason it hit me like a bolt of lightning. Spark, a fire was lit in my mind. It wasn’t lit by looking at all the pretty things on instagram. It happened as a direct result of the previous 18 hours. First was attending Raw Pop Up, the second was walking around the Miami Design District with my favorite person, and third was taking the day to recharge.
Before I dive into the concept of inspiration I have to express the experiences that have lead to the bolt. The first four months of 2018 I gladly gave away certain parts of myself, my time, and my love of who I am. I had a solo exhibition, discovered way points, grieved my friend I always believed would be present at my wedding, lost a part-time job, got involved in a “start-up” company. I had the honor of being a maid of honor, collaboratively threw a Miami Music Week party, shut down, cleaned up, moved things, organized furniture. I forgot what I was doing, constructed a financial business plan for a company I didn’t want, I remembered who I am, remembered what to do, I met people, I watched every episode of How to Get Away With Murder on Netflix. I reconstructed the Alchemist business plan. I offered a co-founder partnership and was denied. I brunched with a design idol I lurk on instagram. I pivoted. I learned. I celebrated. I got inspired.
Now let’s talk about how inspiration happens and what to do when it lights the fire in the mind. When it strikes like a match and there is only a moment before it burns out or burns your fingertips. First was the excitement to experience the multi sensory art exhibition by former Young Artists Initiative now Raw Pop Up. I had missed the first installment during Art Week in December. Jared got us tickets as part of my birthday weekend events. I am so glad we went to dinner before standing in the line to enter the Moore Building. After 20 or more minutes we made our way to the front door and passed through the white and tulle fabric suspended from the ceiling. The music was obnoxiously loud. The building was full of trendy 20 and 30 somethings all with their phones out. As I made my way to the first installation I wasn’t sure if I was looking at art as several girls held flash lights hanging from the ceiling and posed for photos. It was difficult to get around the crowd and make our way to the stairs to get to the next floor. Up against the handrail there were bar tables that obstructed the traffic flow on each floor. It was a great experience even if I felt pushed out the door. I was able to see something that truly inspired me. I saw several art installations showcasing a low standard of craft and concept. This just pushed my spirits higher, this reminded me that I’m doing exactly what I am supposed to, and to keep doing it.
We left Raw Pop Up and wondered the Design District streets browsing the real life instagram moments of luxury brands. The glowing facades. The trimmed trees. Being sandwiched between a furniture showroom and luxury fashion storefront. That is my everything. It excites me. Inspires me. The clean lines, and perfectly placed merchandise. The felt, the silk, the metal, the wood. I was like a little kid in an ice cream shop and I want a scoop of every flavor. I love this neighborhood at night. It has all the Miami vibes without the overwhelming tourists. The shops were closed which made the surroundings palatable, quiet, and special. I was able to lovingly peek into the storefront windows. To experience these moments uninterrupted.
Yesterday I had the pleasure of sleeping in. I stayed in my pajamas for most of the day. I fell asleep in my makeup the night before which I wiped from my face around 11am. I sat at my third desk, the couch. I updated spreadsheets, doodled, and cuddled with my poodle. I was in recharge mode. I was taking some time to breathe. Making assessments, timelines, goal setting, and watching Scandal. Nothing about this was pretty. The real moments aren’t. The typical day to day for the average person isn’t an instagram moment that you post to your story to look cool, and inspire the followers. Something I’ve been thinking about a lot lately. It’s a topic that comes up in my mind from time to time. About curating, and executing, and showing off, and shameless self-promotion. I don’t have a problem with it. I don’t think that there is anything wrong with it, as long as you are willing to show both sides of the coin. The head and the tail. This is what inspires me. As a result of the spark I have moved furniture around, wrote, and purged things that I don’t need. Tonight it was about writing. Creative expression at the core. It has been releasing all the things whirling wildly in my brain.
I woke up this morning, a year older, with a need to complete commitments to myself. A year ago I made a deal with myself, that I would succeed, no matter the sacrifice. I would take the opportunities laid at my feet and pick them up. I would honor my voice. It’s time to make moves. It’s time to care less, and do more. It’s time to release.
5 Years Later: Back in the Gallery
Time flies when I am making the art. I didn’t even realize how long it had been since I’ve posted in the blog and shared with you all what has been happening in the magical world of Ariana and Alchemist Productions. This post is about the spaghetti I am throwing at the wall hoping for a piece to stick. One of the pieces stuck, and it wasn’t the piece I thought. It’s really interesting because when I made the decision to leave my dream job to work on Alchemist I had not intended to do gallery exhibitions. I haven’t shown my personal work in 5 years. I’ll tell you the story…
Once upon a time…in 2004, I moved to Sarasota, Florida to go to college. I spent 4 years developing my personal art practice. Attending Miami Art Basel every December discovering contemporary art. I graduated in 2008 and did my best to continue to make art, but I wasn’t very successful, or self-motivated. The end of 2009 to the beginning of 2010 broke that cycle when I was accepted to Vermont Studio Center for a 6 week artist retreat. In July of 2010 my mentor invited me to move into his warehouse studio space with him, allowing me a space to create larger sculptures and develop installations. He also invited me to show in an exhibition for the first time since my senior thesis. That October I created a sculptural installation with a video performance. The following year I joined S/ART/Q, the local contemporary art collective, and started doing pop up events with them around town. At the same time I began creating window display installations for a local boutique, Juno & Jove. In 2012, S/ART/Q raised enough money to go to Miami Art Basel and show at Select Fair. This was the last time I showed in a “gallery” setting.
S/ART/Q Exhibition Installation, 2011
My personal art practice was really difficult to maintain while producing the branded content for the boutique. It just wasn’t my time, and that was okay. In the middle of 2013 I took a year off from making art. Then in mid-2014 I was hired by Anthropologie and moved to Naples, FL. I made art for them for about 3 years. At the beginning of this year, I was presented with an amazing opportunity to create something that brought my personal art practice together with branded content and granted me this magical sense of social responsibility to get back to making my own personal art. That’s one of the reasons I made the decision to leave my dream job and move to Miami.
In August I was scrolling through instagram and I came across a Prism Creative Group post promoting the Bombay Sapphire Artisan Series. I had been focused making personal work. I had content again, so I submitted 3 pieces. This is really interesting because I’ve never applied to anything like this before. I’ve never felt this confident about my personal work, but at the same time this particular competition spans all of North America. I had no idea who else was submitting work, or who the judges are. All I knew was that if I didn’t try I would never know if my work was in line with other contemporary artists.
When I received the email that I am a regional semi-finalist and that I would be in a group show with 14 other artists in a Miami gallery, I was extremely surprised and excited at the same time. It is an honor to be selected as 1 of 15 artists in the Miami region. I am so pleased that I moved to Miami and live in a city that collaborates on opportunities like this. Yesterday I dropped off my assemblage at N’Namdi Contemporary in Wynwood. It has been 5 years since I have shown in a gallery setting. This Thursday October 12, will break the cycle again. The Bombay Sapphire Artisan Series is happening in collaboration with Artsy.net to showcase emerging artists at Scope Miami Beach during Miami Art Basel. You can vote for my work online once a day, everyday until November 7th by clicking this link. I also lined up a solo show in February in the Mitchell Gallery at the Englewood Art Center which is affiliated of Ringling College of Art and Design, my alma mater.
The selected assemblage for the exhibition.
The piece I will be showing titled "My Mother's Jewelry"
Although I am still following leads to take my work outside of the gallery and create bespoke branded sculptural installations for businesses, and site specific commercial buildings, this is a great start to build relationships with the art community. It’s one of the most important things I can be doing. Building relationships. Contributing to the landscape of art and culture in my community. Giving back to the community that has supported me in the past. I invite you to join me as the cycle breaks and I share my work with the world.
