Ariana Franco

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30-60-90

My life as an full time entrepreneur has been built on a 30-60-90 day business plan. We have just past the official 60 day mark since leaving my corporate job. With that being said, it’s also time to pivot, just slightly. I have a few small things slated that will be announced in the next 30 days. I’m looking forward to the opportunities that I am being given here in Miami. It is so different, in a good way. I felt confident with the decision to move here, and work on Alchemist. Now I’m really understanding the ideology of autonomy and collaboration in my daily life.

Autonomy means “independence or freedom, as of the will or one’s actions.” The condition of being autonomous allows a rational individual to make an informed and un-coerced decision. Work culture contains different eco-systems. Each company works differently to explore innovation, creativity, and final product. These categories function to encourage and cultivate talent, collaboration and autonomy working together to achieve that harmony. At Alchemist I use these ideas to develop projects, balance my schedule, and explore opportunities.

The first 30 days I did analytic studies, strategy research, and business plan development. I focused with the mantra “Make and Market”, which served me well. The magic was in the plan and execution of ideas, making phone calls, writing emails, and reaching out through social media. I also moved across the state which delayed certain things I wanted to do. I lost my business planner, with the concise outline of what needed to be done. It was a very interesting month. But I made things happened, I showed up and rolled with the punches.

Over the last 30 days my focus has been on relationships, community collaboration opportunities, making small objects, and designing large scale installations. I have worked with Alex of Luma Visual to explore the beauty of technology projected onto the handmade. I have met with Prism Creative Group to explore community opportunities and developing relationships with the greater Miami market. I have been listed on the Support Local FL directory. I submitted a few small art pieces to exhibitions pending acceptation. Through these decisions on how to spend my time, I’ve been making progress towards goals for Alchemist Productions and my personal art practice. That’s probably the biggest challenge, the integration of designing a company with value and purpose while maintaining my personal practice as an artist. 

Progress is important, and so are results. Progress can be invaluable to a business plan, and heed results of goals. My business plan has been mostly outreach to the community, and the progress has been amazing. Although I want larger projects, understanding the cultural insights and desires will influence and inform my next move. Assimilating with my new community is key to creating brand statements and strategy that will deeply connect to the culture. I am looking forward to the next 30 days, the pivot, and restructure of my brands business plan to deliver an everlasting experience for my clients, and the community.